Marketing Tools Tailored For Your Brewery
Get featured in the Best Beer Smart Menu and app, with tasting notes designed to help consumers discover your beer.
of beer drinkers can correctly identify the style of beer they enjoy
of consumers consider taste to be the most important attribute
Are you marketing to them the right way?
We're on a mission to build the most consumer relevant competition
Enhanced tasting notes
We are going beyond technical feedback and providing tasting notes that are relevant to the average consumer.
More Exposure, More Sales
With Smart Menus, Best Beer®, and consumer-friendly tasting notes, breweries can connect with the right drinkers.
New Creative Category
Describe your concept and enter your beer in the creative category. Your beer will be judged based on how well you executed your concept, not how neatly it fits into a style guideline.
Save more when you enter in bulk
You can now get a tiered discount for entering 6 or more beers, saving up to 50% per entry at the highest tier!
Save More as You Enter More!
We know how much effort goes into crafting great beer, so we're making it easier to enter more of them. With our tiered pricing, the more beers you submit, the less you pay per entry.
Savings
$350
Per additional entry
Total
$1525
Consumer Relevant Data
You'll know exactly how your beer resonates with consumers across Canada, and how you can adapt your brew to their palates.
A New Category for Unique Beers
Describe your concept, and we'll judge it based on execution - not style guidelines
Flexible Guidelines
Define the concept of your beer by describing the flavour, aroma, and appearance you're trying to achieve.
Execution-Based Judging
Panels led by high-ranking Prud'homme judges will evaluate your beer based on how well your concept was executed. They will provide rich descriptions that match your beer.
Consumers' choice
Consumer influencers will rank each beer based on how much they want to try it. They will sample the beers they ranked the highest and provide feedback.
How To Enter
Register Your Entry
Choose between Traditional and Creative categories for your beer.
Evaluation
Your beer will be evaluated based on either technical guidelines or concept execution.
Consumer Feedback
Your beer will receive feedback from real beer enthusiasts.
"The folks behind the scenes are passionate and are dedicated to making the 2025 CBAs work for the benefit of participating breweries. They've also debuted enhanced user-friendly tasting notes that customers can customize and sort to zero in on their preferred styles or tasting notes. "It's going to make marketing your high-scoring beers a snap."
